The Mad Capital Journal

Published on

January 01, 2023

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Meet Wendy Johnson, former LA fashion industry professional turned crop and livestock farmer based in Charles City, Iowa. After spending years in the city, Johnson yearned for a change–a life with more meaning. So she moved back to her family farm, Joia Food Farm, where she found newfound purpose through reconnection to land and food. 

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“The Perennial Fund is radical. It’s radical in its conception and in its thinking, and it’s something for farmers that believe in radicalness, who really want to change the landscape and move out of this constant need for commodity crops.” 

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